LEGO® Wear is FUNCTIONAL ACTIVE PLAY WEAR for kids between 0-14 years old. We believe that kids are meant to play which is the reason why we put so much passion and creativity into the construction and design of the clothes in order to enable kids to play 100% freely.
For more than 25 years we have specialized within quality kids wear observing and analyzing kids and their ways of playing – both indoor and outside. This valuable knowledge has led to a new direction where FUN and FUNCTION are the essentials in the collection. FUN because the LEGO® universe is all about play, creativity and having fun. And FUNCTION because high quality, with thought through technical details makes a difference for the kids who wear our clothes.
LEGO® Wear Vision
First choice for play wear globally.
LEGO® Wear Mission
We do fun, functional, quality and safe kids wear to enable play.