VALUES

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FUN

Fun and playful learning
LEGO Wear means fun clothes. The designs and the choice of colours are catchy and appealing. The graphic features and images are naturally found in the LEGO toy universe. Powerful colours and fashionable styling – that’s LEGO Wear.

FUNCTION

Made to fit
Dressing and undressing is made easy with LEGO Wear. Children at different ages master different things. In LEGO Wear you will find age specific features, hook buttons, zipper straps, easy to handle buttons, snap buttons, wide neck openings etc. We call it playful learning. Most of the LEGO Wear products motivate and stimulate your child in the “I can do it myself” process.

QUALITY

Made to with stand playing
When we say outstanding quality, we mean quality to the very last detail – from raw material to buttons and zippers. LEGO Wear clothes will withstand play, daily use and several rounds in the washing machine.  Age criteria determine the choice of material; super soft qualities for toddlers and long-lasting denim for children that loves to play – that’s how we integrate quality in every single LEGO Wear product.

COMFORT

Set your child free
Clothes should always be great to wear, in particular for children who play, explore and
experience. In LEGO Wear you will find a complete collection that will allow your child “freedom of movement”.

SAFETY

A safe choice
LEGO Wear clothes are the safe choice for children at all ages and their families. All products are as a minimum manufactured according to prevailing safety regulations and EU chemical legislation (REACH). When it comes to safety our target is to be one step ahead and in all products we think safety first of all.